Business Reporting Techniques

Business Reporting Techniques (BRT) COURSEWORK (100%)

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SUBMISSION METHOD:

This business report assignment is submitted online via Turnitin® Grademark by 16.00 on Tuesday 24th July 2018.
You must submit your report as one file on Turnitin. You are not required to submit your original dataset with the report, but please include any data analysis tables and graphs in the main text or Appendix.

DESCRIPTION OF ASSIGNMENT

In your future business jobs, around 50% of your time will be devoted to writing and reading business documents: from emails, internal memos to more formal business reports. Your own promotion and interesting opportunities will depend on how much effort you are putting now in cultivating the key business skills: identifying the challenges in foreign markets, conveying your ideas to business audience, locating and summarising the data in smart visualisations.

The main target of this module is to practice these essential business skills for your future careers.

Business Reporting Techniques (BRT) COURSEWORK (100%)

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Your main goal in the BRT module is to prepare an International Business Report, oriented for business audience or policy-makers. Your report should be designed around important IB topics: to address the challenges faced by MNEs or global industries in the 21st century.

In this business report, you will explore the conceptual literature relevant to your International Business topic and strategic industry reports, practice the data visualisation and data modelling methods you learned in computer workshops.

The BRT module is designed as five consecutive building blocks for your business reports:
Week 1: selecting an IB topic.
Week 2: building the conceptual framework.
Week 3: collecting and managing data for your IB reports. Week 4: creating data visualisations.
Week 5: carrying out preliminary data analysis.
The three main challenges for this business report:

(1) Identifying a specific and important IB topic.

You need to identify a specific International Business topic which would be: (1) of importance for actual MNEs and global industries, and (2) be of true interest for yourself and your career. So start with thinking: what challenges do MNEs face in the 21st century? In what industry would you like to start your career?

Business Reporting Techniques (BRT) COURSEWORK (100%)

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Keep in mind that this BRT assignment can serve as a background for your final IB report in semi-term 2. BRT module will give you a chance to work on the topic for your final report, develop a strong conceptual framework, download the data and start the data analysis.

You have a full freedom in selecting an IB topic, which may span from comparing international economies and markets, investigating the political and industrial environment in foreign markets, global and local industries, or even the foreign market strategies of individual MNEs. You are most welcome to discuss your topics and ideas during the workshops and IBR clinics (or beyond scheduled classes).

We shall look at a range of international business challenges in week 1; the workshops and IBR clinic will be devoted to discussion of your topics.

(2) Creating a conceptual and strategic framework for your IB report.

Business Reporting Techniques (BRT) COURSEWORK (100%)

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Before diving into industry or MNE data, you will investigate the conceptual frameworks and IB theories relevant to your topic. It is also important to investigate the evidence from the previous IB studies and industry reports on your specific business issue. The outcome of this conceptual investigation should be summarised in the literature review chapter of your business report.

Your task as a business writer at this stage is to critically select a range of concepts or factors (from a broader conceptual and industry literature) that are directly related to the effects which you are investigating in your report. For instance, if you are investigating inward FDI in the UK, you need to identify a set of determinants which influence the inflow of foreign investment in the UK market.

Those selected factors will form your conceptual framework and guide your data collection. For instance, you will need to collect the data on the FDI determinants, which you identified from the literature. It is always a good idea to draw a diagram or a flowchart for your conceptual framework.

(3) Identifying relevant sources of secondary data for IB and conducting a preliminary data analysis.

At this stage, you will collect the data from the official statistical sources, industry and firm- level databases, and use data visualisation and modelling tips from lectures and workshops as a basis for your analysis.