Article Summary

From the list of assigned readings included in this course, or another
article of your choice from the Harvard Business Review, choose an
article that deals with one or more of the elements of marketing
strategy (product, price, place, promotion; or, if services related,
people, process, and physical evidence) and summarize the article,
addressing the following questions:

Article Summary

Why is the author writing about the subject?
What is the thesis of the article?
What are the key points/facts presented in the article?
What are the conclusions and recommendations?
Explain how the information in the article can inform marketing
strategy. That is, how is the information presented important to a
marketer in designing a marketing strategy?
Critique the article: Is the article useful? Why or how? Is the article
well-written and easy to understand? What is your assessment of the
article? Would you recommend it to others? Why?
NOTE: Use terminology from the glossary in Marketing: An Enterprise View
when writing your article summary.

Article Summary

Prepare this assignment according to the guidelines found in the GCU
Style Guide, located in the Student Success Center.

This assignment uses a rubric. Please review the rubric prior to
beginning the assignment to become familiar with the expectations for
successful completion.