Using Schlumberger in Business Strategy

Abstract

The paper sets out to evaluate the business strategy of Schlumberger, the world’s leading supplier of technology. The paper starts of by looking at the company’s background in terms of competitive advantage, research and engineering, products and services, the firm’s position on the health and safety of employees. To determine the company’s internal dealings, SWOT analysis was carried out. On the other hand, PESTEL analysis was used for an international strategy. In order to understand market behavior in the event of new entry, Porter’s five forces was employed to evaluate the competition. Above all, strategy implementation and management was outlined.

1.0 Introduction

Schlumberger is the globe’s main purveyor of technology, incorporated project control and data solutions to clients working in petroleum and gas sector internationally. The firm employs roughly 108, 000 workers that represent over 140 nationalities while working in more than 85 nations. The company offers the sector’s broadest range of products and services from exploration through to production (SLB.com, 2015). The firm’s core business operations are underpinned by directional drilling, cementing and stimulation, formation assessment through directional drilling, consulting, software, information control and ICT system services. Schlumberger has its offices in Paris, Houston, London and The Hague. As of 2014, the firm’s revenue was at $480.58 billion. The company is also listed on New York Stock Exchange (NYSE).

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Schlumberger Business Strategy

Tags: business strategy, business strategy of Schlumberger, competitive advantage, firm's position, Schlumberger, technology

By admin in Essays on October 30, 2015